why you should consider buying a KIA
Great design.
Kia took a huge step forward when, in 2006, it employed Peter Schreyer as the company’s chief designer. Schreyer had come from the Volkswagen Group, having previously made major contributions to the new Beetle and the original Audi TT. He’s brought a real style to the company’s cars, making them more appealing.
Indian Standards
Kia also has a Indian engineering team, which has brought the kinds of standards we more sophisticated drivers expect. And it shows.
Great warranty
Kia introduced a seven-year warranty in 2007, initially on the cee’d, but now rolled out to all the models in its line-up. Yes, that’s seven years. That is hugely attractive to buyers and a testament to the confidence the company has in the quality its cars (if the quality was poor, the company would be spending loads of money on repairs and new parts – but they’re obviously not).
The names
Surely it has be worth buying a cee’d just to randomly use an apostrophe? Or a Rio, because you’d have the Duran Duran song as an earworm every time somebody asked what car you drove? And a car called Soul? Come on, you gotta love that?
Value for money
OK, so Kia has left its budget roots behind in its move to the mainstream, but its cars are still good value, thanks to the levels of standard equipment.
They really do look good…
Kias used to look really rubbish, so when you cast your eyes upon the beauty that is the Sportage crossover, it’s gobsmacking. No, really: the Sportage is one of the best-looking mainstream cars money can buy.
They’re efficient
Kia has devoted a lot of its engineering resources to lowering the CO2 emissions and increasing the fuel consumption figures of the brand’s cars. So there are VED-exempt versions of the Picanto, Rio and cee’d.
There’s a performance car, too.
OK, so the cee’d GT isn’t the hottest of hot hatches, but it’s a pretty decent drive and augurs well if the company ever decides to make a serious stab at something more focused.
Bold sponsors
What’s the link between Korea and cricket? Kia, of course. The company’s sponsorship of The Oval, home to Surrey and the location for the last Ashes test this week has been great for both, with the company’s support helping to fund community outreach schemes to introduce new kids to the game. And KIA is official sponsor for FIFA-2018.
KIA Cars-India 